The time of year is here, the holiday season then a turn of the calendar into a new year. During this time most of us reflect on the year that was and set expectations or goals for the year to come. We are no different here at Davis J. Hennes, the parent company for the Rod and Rifle Rag.

The year of 2011 was one of planting seeds, experiencing the retail world of the hunting and fishing industry and growing together as a young company. We set the year off with a trip to the SHOT show in Las Vegas, then on to Pheasant Fest in Omaha, presented our first show booth at the MN Deer Classic in St. Paul and did our second show at the Northwest Sportshow in Minneapolis. During that journey we met many wonderful people in the industry and introduced our product to fellow hunters and anglers. We also received wonderful feedback, some constructive criticism, which led us to develop and release our General Rag, Fly Fishing Rag and Waterfowl Rag. Each of which have been researched and built to suit the hunter and angler in their specific outdoor activities.

We continue along a similar path of showings that we made in 2011 through 2012. The main difference is that in lieu of just attending Pheasant Fest we will be there as exhibitors in order to introduce our Upland Bird Hunting Rag. Also in 2012 will be the release of our Big Game Hunting Rag, to which we have had many requests for. We expect the seeds that we planted in 2011 to start to grow in 2012 and will plant many more along the way.

A heartfelt thanks to all the special people that have aided us along the way since we started this endeavor three years ago. A few I have to mention in particular are: Jeff Howard, Trent, Jon Frie, Karen, Kari, Ben Dorn, The Oldhams, The Hirsts, all our suppliers and manufacturers, my wife and daughters. We are constantly building the Rod and Rifle Rag community into something special with your aid and support.

To all hunters and anglers, have a safe and harvest filled 2012 and remember “The outdoors is about the adventure….don’t leave it behind!”

Steven D. Lust, President @ Davis J. Hennes, LLC

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